Digital Marketing and Social Media
Danny Yau is an independent marketing and digital consultant for the music industry.
For the past twelve years he has worked at Warner Music, Alternative Distribution Alliance, EMI and BMG on the forefront of digital technology in Australia and the UK. He’s seen “new media” go from SMS messages to iTunes, to social media and the emerging technology of subscriptions, streaming and apps.
He has written for various music and film publications and is a former board member of FBi Radio. He is also a working musician and has played with Josh Pyke, Lazy Susan and is currently a member of The Aerial Maps.
He is currently working with Australian bands and labels, big and small, on their digital marketing, social media and general world domination. He writes about music and digital ideas at his blog Leaps and Bounds.