- Marketing and Promotion
Saturday : 1:30pm – 2:30pm
Will Barton (@thewillbarton) is the Australian/NZ Representative for Mobile Roadie, the leading self-service mobile app platform. Mobile Roadie is responsible for some of the world’s most popular artists and brands including Madonna, The Pixies, Katy Perry, Linkin Park, Adele, Taylor Swift and Red Hot Chili Peppers.
Will has worked in music for only a few years but loves a chat on the current state of the music industry. He is a recent graduate of BA: Music Industry course at RMIT in Melbourne and is passionate about everything digital. Will currently works as an intern for respected digital marketing agency Toolshed.Inc. Based in San Francisco, Toolshed has handled marketing campaigns for the likes of The Arcade Fire, The Black Keys, Ani DiFranco, Jeff Buckley, Sufjan Stevens and Big Scary.
Will also works with Melbourne based digital marketing agencies Native Digital (digital marketing and product development) and I Hear Motion (creative digital services and direct to fan marketing). He is an advocator for the direct to fan platform Topspin and has aspirations to work in artist development.